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Published Date: 14/05/2021

The Big Screen is back and it is scientifically more exciting

Scientists in the UK have proved that there’s good reason for film fans to be excited about the reopening of cinemas – the big screen experience is, scientifically, more exciting than watching movies on TV.

A team of scientists from the University of East Anglia, commissioned by us here at Showcase Cinemas, has conducted a biometric study to test how watching movies on the two mediums compared.

The test subject? Self-confessed movie aficionado, TV star and Showcase fan, Keith Lemon.

Watch the clip below to witness Keith being subject to the science and why exactly watching a film on the Big Screen trumps watching a film on your TV.

 

 

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