Experience Sony Digital Cinema 4K at Showcase Cinemas
Featuring up to four times the resolution of traditional Full-HD systems and offering incredible levels of detail and clarity, Sony Digital Cinema 4K projection systems have been installed at all Showcase and Showcase Cinema de Lux locations, offering the ultimate digital cinema experience for both 2D and 3D films, and meaning that all Showcase cinemas are now fully digital.
Sony 4K is dramatically different from most other digital cinema projection systems, with four times the pixel count, delivering better picture clarity, resolution and quality for a more compelling and entertaining cinema experience. This means cinema goers get a level of detail that they’ve never experienced before, greatly enhancing their enjoyment of a fast action-packed film or a big scale epic adventure.
The Sony Digital Cinema 4K system also enables viewers to sit closer to the screen and watch a seamless and continuous detailed picture, using an easy-on-the-eye technology, which maximises viewing comfort. The advanced 3D dual-lens adaptor system shows two images to both eyes simultaneously for more natural viewing, and gives a depth of field so lifelike that viewers can feel like they are part of the action.
What is Sony 4K?
Digital cinema projection—like digital television—is based on pixels. “K” is shorthand for roughly one thousand pixels. Most digital cinema projectors are only 2K, about 2,000 pixels across. Sony 4K is dramatically different: the advanced SXRD™ microdisplay chip uses reflective liquid crystal technology to create over 4,000 pixels horizontally. With four times the pixels of 2K projectors, Sony 4K projection delivers amazing resolution and picture quality for a more compelling, more entertaining experience.
Most digital cinema projectors offer 2K resolution – only slightly more pixels than HDTV. Sony 4K provides four times the pixels – so four times the detail.
Will I see the Sony 4K difference?
The closer you sit to a 2K digital projection screen, the more the illusion of a complete image begins to fall apart. You can see the individual pixels that make up the picture. Diagonal lines, in particular, break into noticeable stair steps and “jaggies.” Sony 4K projection enables viewers to sit close to the screen and be completely immersed in an apparently seamless and continuous, incredibly detailed picture.
3D on Sony 4K
Most digital cinema projectors can only show an image to one eye at a time. They must alternate between the left eye image and the right. These systems are called triple-flash because they flash each picture three times. Sony 4K projectors have an advanced dual-lens adaptor system that shows two images to both eyes simultaneously, for more natural viewing. So you can enjoy the latest 3D content on the big screen, with depth so life like, you’ll feel like you’re part of the action.