IMAX
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IMAX

THE IMAX EXPERIENCE® - NOW AT SHOWCASE CINEMA DE LUX BLUEWATER 


There isn’t one thing that makes IMAX the most immersive movie experience in the world; it’s a combination of many proprietary technologies and architecture – almost all of them inventions that are unique to IMAX. This is called the IMAX Experience® and is the culmination of the following elements:


• IMAX manufactures the highest resolution cameras in the world and provides them to the most ambitious and accomplished filmmakers
• IMAX’s Digital Re-Mastering process, which enhances the image and sound of the movie
• IMAX’s revolutionary projection system, which delivers lifelike, crystal-clear images 
• IMAX’s powerful sound system, which delivers laser-aligned sound you can feel
• IMAX’s customised theatre design, which puts moviegoers in the action

When integrated together, the result delivers an experience so real you’ll forget you’re in a cinema.

THE TECHNOLOGY BEHIND THE IMAX EXPERIENCE®

IMAX SCREEN
The obvious difference in an IMAX cinema is the larger screen – it literally spans from floor to ceiling and wall to wall. The screen isn’t simply bigger, it’s also shaped differently – not only wider but higher and curved, as well – which makes the image true no matter where you’re sitting.  The very material of the screen is also different – more reflective and brighter.

IMAX PROJECTION SYSTEMS
Because you’re much closer to the screen, the picture has to be that much sharper – even while it’s also larger. The enhanced content IMAX develops plays through IMAX’s proprietary, state-of-the-art projection systems that deliver lifelike, crystal-clear images (60% brighter and 30% more contrast than standard) to create a visual experience so real it will take your breath away whether 2D or 3D.

IMAX has been revolutionizing the 3D moviegoing experience for more than two decades. IMAX takes 3D further with projection systems that deliver 3D images of unsurpassed brightness and clarity. IMAX 3D takes advantage of the fact that the world is seen through two eyes. An IMAX 3D movie actually consists of two separate images simultaneously projected onto a special silver-coated IMAX screen. One image is captured from the viewpoint of the right eye, and the other shows the viewpoint of the left eye. IMAX 3D glasses separate the images, so the left and right eyes each see a different view. Your brain blends the views together to create an in-your-face 3D experience.

IMAX SOUND
A surprisingly large part of the IMAX experience is the sound - you don’t just see an IMAX film; you feel it in your bones. One reason is the sheer power of the custom patented speaker system in an IMAX cinema.  Another is the wider frequency response – which means higher highs and lows so low they’re as much vibrations as sounds.

The theatre architecture has been customized with more effective placement of the speakers. IMAX’s six laser-aligned speakers distribute equal volume throughout the cinema for a larger sweet spot. This allows IMAX to create an optimum listening environment and deliver a result so precise that you can hear a pin drop from across the room – and know exactly where it fell. 

IMAX® CAMERAS
Increasingly, leading filmmakers such as Christopher Nolan, Michael Bay, Brad Bird and J.J. Abrams are using proprietary IMAX cameras to shoot portions of their movies.  IMAX cameras, which are the highest resolution cameras in the world, use 70mm film – which projects an image that features 10x more resolution than 35mm film. Exclusively in IMAX, sequences shot with the IMAX camera will expand to fill the entire screen, allowing moviegoers to see up to approximately 40 percent more of the image with unprecedented crispness, clarity and colour saturation for a truly immersive experience.

IMAX DMR®  ENHANCEMENT PROCESS
The content being shown in an IMAX cinema hasn’t just been enlarged to fit the IMAX screen, it’s been completely transformed. IMAX spends hours, weeks and months on location and in the editing room with the director and technical teams of each film– planning the shots, re-mixing the sound, endlessly adjusting the saturation, contrast, brightness and hundreds of details in virtually every frame in a proprietary enhancement process called Digital Re-Mastering, or IMAX DMR®.

IMAX Brand Film Trailer



CLICK HERE TO BOOK TICKETS FOR ROGUE ONE: A STAR WARS STORY IN IMAX 3D (OUT NOW)

CLICK HERE TO BOOK TICKETS FOR XXX: THE RETURN OF XANDER CAGE IN IMAX 3D (JANUARY 19)

CLICK HERE TO BOOK TICKETS FOR THE GREAT WALL IN IMAX 3D (FEBRUARY 17)

CLICK HERE TO BOOK TICKETS FOR LOGAN IN IMAX (MARCH 1)


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Showcase3D

RealD 3D puts you in the thick of the action, bringing you face to face with your favourite characters. It opens up a world of perspective and detail so rich and lifelike you'll want to reach out and touch it. With RealD Digital 3D, you don't just see what's happening on the screen – you feel it. You need to wear special glasses to enjoy a RealD 3D film, to ensure you have an experience you won't forget.

Sony 4K logo

Featuring up to four times the resolution of traditional Full-HD systems and offering incredible levels of detail and clarity, Sony Digital Cinema 4K projection systems have been installed at all Showcase and Showcase Cinema de Lux locations, offering the ultimate digital cinema experience for both 2D and 3D films, and meaning that all Showcase cinemas are now fully digital.

Showcase

  • Sony 4k Digital Projection
  • RealD 3D
  • Private screenings
  • Conference facilities
  • Party facilities
  • Disabled access
  • Fully air conditioned cinemas

Showcase Cinema de Lux

  • Sony 4k digital projection
  • RealD 3D
  • Studio One Restaurant and Bar
  • Director’s Hall
  • Director’s Lounge
  • Elite Services
  • Conference Facilities
  • Party facilities
  • Disabled access
  • Fully air conditioned cinemas
For Tickets call our 24 hour booking line on 0871 220 1000 Calls to this service cost 13 pence per minute plus your phone company’s access charge

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